Promotional Merchandise London

Some customers think promotional merchandise is tacky or even pushes prices up. If your customers are from the top end of the market - professionals such as accountants, for instance - it is unlikely that this tactic will be effective. Instead consider a more sophisticated incentive or loyalty scheme. But if your customers are likely to appreciate promotional merchandise, then give-aways could motivate them to buy from your business.
MG Promotions Ltd
020 74389390
63 Long Acre
Westminster
Delivering Britain Ltd
020 7449 2320
110, Gloucester Avenue, Primrose Hill
Camden
Why Not Europe
020 7494 8670
24, Berwick St
City of Westminster
Dynamite Promotions
020 7693 7520
26-28, Conway St,
City of Westminster
Senior King Solutions
0800 6980333
14-15, Carlisle St,
City of Westminster
Australian Wine Bureau
020 78875259
The Australia Cntr, Melbourne Pl
Westminster
RPMC Europe Ltd
020 7025 6180
2nd Floor, 167, Wardour St,
City of Westminster
4imprint
020 72997200
6 Cavendish Place
Westminster
Iris Ltd
020 7654 7900
185, Park St,
Southwark
All Awards & Signs Ltd
020 7436 9556
50, Great Portland Street,
City of Westminster
Provided By: 

Promotional Merchandise

Invest in Promotional Merchandise

Promotional merchandise puts your company's name in front of customers in the hope that they will buy or continue to buy from you. Giveaways such as pens and mouse mats help to raise the profile of your business and brand, as well as increase customer loyalty.

Not for everyone

Some customers think promotional merchandise is tacky or even pushes prices up. If your customers are from the top end of the market - professionals such as accountants, for instance - it is unlikely that this tactic will be effective. Instead consider a more sophisticated incentive or loyalty scheme. But if your customers are likely to appreciate promotional merchandise, then give-aways could motivate them to buy from your business. Even if you sell business-to-business, don't dismiss this strategy as many employees enjoy receiving merchandise for their office space.

Short-term strategy

Using promotional merchandise is a short-term strategy. It motivates your customers to buy from you for a limited period and for a particular reason. Good reasons to invest in promotional merchandise include:

  • Measuring the success of an advertising campaign - Your advertisements can invite customers to send off for a free soft toy, for example. Responses will help you to judge the success of an advertising campaign. And it gives you the opportunity to ask people questions that could give you invaluable customer information
  • Reinforcing an advertising campaign - Through direct mail send a free gift to a carefully targeted group of potential customers, perhaps to help launch a new product. If they haven't noticed your advertisement they will after they receive their gift
  • Turning an unsuccessful new product into a success - If a new product isn't selling well and you have confidence in it, offer your customers a free gift each time they buy. This is high risk and could waste money, but equally it may just spur your customers on to buy. Use your knowledge of your customers and the market to decide if it's a worthwhile investment
  • Stealing the limelight from your competitors - Perhaps your competitor is running a big advertising campaign or stealing your customers. A free gift could persuade them to stick with you

Whatever merchandise you decide to give away, make sure it complements what you're selling and doesn't stop your customer needing to buy from you.

It is even possible to make a profit out of the merchandise, by ordering in bulk and selling at just above cost. However, this is only likely to work if your promotional merchandise generates high demand, for example, a T-shirt promoting a band tour.

Where to buy promotional merchandise

There are hundreds of specialist companies who offer every type of promotional merchandise you can imagine - from customised baseball caps to embroidered towels. Decide what promotional merchandise you would like to invest in by using your knowledge of your customers and their tastes and habits.

You can buy st...

Click here to read the rest of this article from My Business