Marketing Plan London

Every business, no matter what product or service it is providing, needs a marketing plan. Look upon it as a routemap to help you achieve your business objectives. You know where you want to go; you just need a plan of how to get there and signposts along the way.
Edge Ideas Ltd
020 73797799
1 Mercer Street
London
Swk Communications Ltd
020 76376800
27-29 Fitzroy Street
London
Motorcycle News Advertising Hotline
0800 555050
Farringdon Lane
London
Breed Communications
020 74627888
67-69 Whitfield Street
London
Mediacom U K Ltd
020 78745500
180-182 North Gower Street
London
Nikkeisha Inc
020 79161111
196-199 Tottenham Court Road
London
Leep Advertising
020 79160030
21 Denmark Street
London
Mercury Publicity Ltd
020 76111900
16 John St
London
Just Accounting Media
020 74207980
133 Long Acre
London
Evidently Ltd
020 77135552
1 Back Hill
London
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Marketing Plan

Write a Marketing Plan

Every business, no matter what product or service it is providing, needs a marketing plan. Look upon it as a routemap to help you achieve your business objectives. You know where you want to go; you just need a plan of how to get there and signposts along the way.

There are a number of components that make up a marketing plan and, just like your business plan, will need careful planning and research in order to produce a quality document.

Market identification

It is important to clearly identify the market for your products and services, as well as explain your Unique Selling Proposition (USP). Your plan should include:

  • Market analysis - what is your market? What is your position within that market? Is it a niche market?
  • Sector growth - is your market growing, declining or has it reached a plateau? Is it becoming more specialised?
  • Customer base - what are your customer demographics (e.g. age, sex, income, location) and psychographics (predisposition, influences, lifestyle)? What customers offer the best prospects for you? What evidence do you have that they need or desire your product or service?
  • SWOT analysis - identify your business strengths, weaknesses, opportunities and threats

Marketing mix

Once you have identified your position in the market, you next need to formulate your marketing mix. This is the combination of:

  • Product - this refers to the products, services, add-ons, installation, upgrades, after-sales support, etc that you offer the customer
  • Price - putting your product or service on the market at the right price is crucial. How tight are your margins?
  • Place - do you sell your products from a fixed physical location or do you sell over the phone or internet? How far does your business stretch geographically?
  • People - once you know who your customers are, you have to work out the best way to manage your customer relationships

Competitor analysis

Your marketing plan should also include a thorough assessment of the competition:

  • Who are they?
  • Where are they based?
  • What are their product lines (services offered)?
  • What are their prices?
  • How many employees do they have?
  • What are their strengths and weaknesses?
  • What is their market share?
  • What ads or promotions are they running?

Promotional activity

Clearly state whether you will use direct marketing, public relations, advertising or sales promotions to carry out your marketing campaign. Be warned - advertising and public relations campaigns can be expensive, so it is important that you spend wisely and evaluate the effectiveness of your campaigns.

Budgets

Your marketing plan should state the annual marketing budget, as well as an itemised list of expected expenditures. A projection of expected returns on marketing expenditure should also be included.

Flexibility

Your marketing plan should not be set in stone; certain factors may make it necessary for you to adapt or modify your plan, for example, changes in:

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