Marketing Agencies Southampton

You know you need to increase sales and put your business on a firm footing for the future, but to do that you need to raise your profile, and cultivate a good reputation. You know you can do this through public relations, marketing and advertising, but where do you start? Find out with our guide to appointing an agency.
The Graphic Workshop
023 80335221
11 Bugle St
Southampton
Storm Advertising Ltd
023 80233666
32 Channel Way
Southampton
N Hill
023 80231631
16 Oxford Mews
Southampton
Md-Imaging
023 80438600
Pinegrove Road
Southampton
Breckenridge & Viana
023 80433348
377-379 Bitterne Road
Southampton
Lawton Communications Group Ltd
02380 639133
4 Grosvenor Square
Southampton
H H C Lewis Ltd
023 80226361
22-26
Southampton
B&V Creative - Breckenridge & Viana Ltd.
023 8043 3348
First Floor 377-379 Bitterne R, Southampton
Southampton
Cactus Design & Marketing Ltd
023 80554170
35 Orchards Way
Southampton
Southern Property Advertiser
023 80424920
Newspaper House
Southampton
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Marketing Agencies

Why You Need an Agency

You know you need to increase sales and put your business on a firm footing for the future, but to do that you need to raise your profile, and cultivate a good reputation. You know you can do this through public relations, marketing and advertising, but where do you start? Find out with our guide to appointing an agency.

Whether public relations, advertising, integrated marketing, direct mail, design or brand consultancy, there are ways of making sure you pick the right agency, in the right way, and get your relationship off to a good start. If you get it right, this could be the start of a beautiful partnership that has a direct bearing on the success of your business.

What an agency can do for you

Even with an in-house marketing department, there may be marketing activities that you cannot do practically yourself, but what you are really buying when you hire an agency is their advice and expertise.

You may want help with a one-off project, such as a new company brochure, or to get coverage in the relevant press through advertising and PR for a new product. Or you might feel that you need a longer term approach to turn round slipping sales which requires a lot more consultancy from experts, even a whole new company image and brand.

First steps

Even once you”ve accepted you need outside help, you may not be at all clear about who you should be talking to, and you need to do some research. Approach the various trade associations for each industry for a brief introduction to what their business entails – the Public Relations Consultants Association, for instance, has a section on its website to introduce first-time clients to PR and the process of hiring an agency, and it can even help with selecting an agency through its PReview service.

You could also check out the competition in your sector, or other similar companies you admire, to see what they are doing in marketing terms, and look at some of the many business books on marketing. If you have any contacts in the marketing world, chat to them for their views on different disciplines.

You don”t need to know the exact techniques you should be using. That’s the agency’s job. For small businesses there may be some advantage in taking on an integrated marketing consultancy which can advise you on all fields and implement a holistic campaign without you having to hire a selection of agencies.

Ian Campbell, who runs integrated agency Ideas Unlimited, says: “An integrated agency will not foist one discipline or another on you because they can do everything and don’t have a vested interest in a PR-led or advertising-led campaign. – it’s about finding the best way of achieving your objectives.”

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