Graphic Design Kingston

Once you have decided to buy in your creativity, the next step is picking somebody to do it. The options vary from lone freelance designers, through one-stop shops such as Prontaprint, to design agencies. The whole process will be made easier with an understanding of the essential stages of the design and print processes.
Tozer Marshall Design & Marketing
020 85493500
Albany Boat House
Kingston Upon Thames
Clockwise
020 85410040
Parc House
Kingston Upon Thames
Enterprise It
020 89439555
Lower Teddington Road
Kingston Upon Thames
Sheldrake Green
020 85499888
Parman House
Kingston Upon Thames
D C G Media Ltd
020 85410800
Clarendon House
Kingston Upon Thames
Douglas Design & Marketing
020 83902277
73 Maple Road
Surbiton
Acme Graphics
020 83955130
35 Wick Road
Teddington
Cope & Glory
020 85415155
1 Bridle Close
Kingston Upon Thames
Algor Productions Ltd
020 89799981
108 Palace Road
East Molesey
Publicity Studio
020 89745322
6 Parc House
Kingston Upon Thames
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Graphic Design

The Design Process

Once you have decided to buy in your creativity, the next step is picking somebody to do it. The options vary from lone freelance designers, through one-stop shops such as Prontaprint, to design agencies.

The whole process will be made easier with an understanding of the essential stages of the design and print processes:

Stage 1: Initial Concepts

Concepts were traditionally presented as hand-drawn designs, in black or white or colour. Increasingly nowadays, particularly in the case of corporate identity, the freehand stage is skipped altogether in favour of a computer-generated design.

Stage 2: Final Designs

The final choice of design is selected from the initial concepts produced.

Stage 3: Artwork

Final designs are then converted to artwork, which requires specific skill, so that the final printed materials closely resemble the chosen design. Artwork may look very similar to the final designs but comprises exact dimensions, colour matches, cutter guides and so on.

Stage 4: Printed Proofs

Artwork is submitted to the printer, who then produces a set of proofs for approval, principally to check colours. It is important that artwork is thoroughly checked, as amends are costly, once the proof stage is reached.

Stage 5: Full Production

The proofs are approved and the print job completed, collated, packed and distributed.

Unless you are particularly familiar with artwork and print buying, it is usually worth choosing a company that can take the designs from concepts through to final artwork and on to print production.

Although using a freelance designer may appear cheaper, conceptual designs will then need to be converted to artwork, which is unlikely to be included in the design cost. However, many artworkers may have a design background, as well as specialist Mac training, so it is worth keeping an eye out for artwork studios that offer design facilities.

Similarly, such studios often have close ties with local printers.

However, for complete peace of mind, a design agency will oversee the entire process competently.

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